The Family Behind the Fireworks.
Three siblings. 25+ years. One landmark store on Lincolnway.
Amanda · Alex · John · Gail · Natalie
Built from Passion. Kept by Family.
Fireworks on Lincolnway isn't a franchise, a pop-up tent, or a seasonal side hustle. It's a family business that Natalie Morgovan started over 25 years ago on a stretch of Lincolnway in Valparaiso, Indiana — and it's been growing ever since.
Today, Natalie runs the store alongside her siblings Amanda and Alex. Every summer, the three of them show up, stock the shelves, help customers build their shows, and make sure every person who walks through the door leaves with exactly what they need.
We carry Jake's Fireworks, Fireworks Over America, and Chingona Fireworks — brands you won't find at a big box store or a roadside tent. We know our products because we love our products.
Meet the Siblings
Natalie
She started it all.
Natalie is the oldest sibling and the one who turned a passion for fireworks into a full-blown institution. Over 25 years ago, she saw an opportunity on Lincolnway and took it — building Fireworks on Lincolnway from the ground up into the largest fireworks store in Northwest Indiana. She knows every product on the shelf by name, and she's the reason the family is in this business at all.
Amanda
She keeps it running.
Amanda lives for the summer season. From Memorial Day to the Fourth of July, she's in the store every single day — helping customers build their perfect show, managing inventory, and making sure every person who walks through the door leaves with exactly what they need. She's the one who remembers your name and what you bought last year.
Alex
He's the pyromaniac.
Alex is the youngest — and the most enthusiastic. He's the one who tests every new product before it hits the shelves, scouts the best new items from Jake's and Fireworks Over America, and shows up to every demo with a lighter in hand. He's also the proud dad of Nova, alongside his fiancée Alyson, who is very much part of the crew. If you want to know which cake is going to blow your neighbors' minds this Fourth of July, ask Alex.
Behind the Counter
Amanda · Alex · John · Gail · Natalie — the whole family
Natalie · Alex · Alyson · Amanda — behind the counter
Natalie · Alex · Chase · Amanda — customer turned crew
Peggy, Natalie, Alex, Amanda, Mark & Nova — the whole crew
Nova — the next generation, already on the floor
A loyal customer & Alex — "Nothing Like It"
The side of the store — that truck has been there forever
Delivery day — The Big Gen boxes stacked out front, doors open, ready for business
Front fountain shelf — Java Mocha, Tie-Dye, Pacific Paradise & Mystic Rain
The front showroom — fountains, smoke, sparklers, spinners & novelties
The back room — Big Gen, 500g cakes, reloadables, rockets, roman candles & firecrackers
Inventory day — Dragon Power, Make It Pop & Shocker Shells waiting to hit the shelves
The back room — shelves packed on both sides, all the way to the FIREWORKS banner
Artillery wall — Dragon Power, Make It Pop, Grand Jury, Chain Reaction & more
Artillery shelf 2 — Neon Mighty, Bullet Bombs, Dirty Deadpool & Double Bursting
Artillery floor display — Freedom shell kits, 8-shot sets & canister shells
Assortment shelf — Sky Box, Showtime, Total Chaos, Frenzy & more, large to small
Firecracker wall — Black Cat, Dixie Dynamite, Black Buster & Bunker Buster bricks
Rockets wall — Redneck Rockets, Screamin' Eagles, Happy & Super Rockets
Saturn Missile Batteries — rows deep, ready for the Fourth
World-Class Fireworks, Inferno banner & Silence assortments — another angle
Sparklers table — Dominator sparklers, gold sticks & variety packs stacked by the front window
Parachutes sold individually — Screamin' Eagles, D-Day, Flag Parachutes & more
Spinners & novelties floor bins — Miss Kay's Pyro Turtles, Hen Laying Eggs, Thunder Bombs & more
Counter novelties — Zips, helicopter spinners, Night Crawlers, Black Snakes & Googles
Smoke selection — Six Minute, Yellow, Neon Camo & individual colors sold separately
Front counter — novelties, snap dragons & the 60-cent bin right by the register
With Pete's Barbershop — Natalie, Alex (Pete's), John, Amanda, Alex & Pete
Community Spotlight
Pete's Barbershop
Pete's Barbershop on Lincolnway has been one of our biggest supporters since day one. Pete and his team — including Alex, one of the main barbers — show up every season in full patriotic gear, spread the word around Valparaiso, and embody exactly the kind of community spirit that makes the Fourth of July special. We're proud to call them neighbors and friends.
Pictured: Natalie, Alex (Pete's Barbershop), John Morgovan, Amanda, Alex Morgovan & Pete — inside the store, July 4th season.
Valparaiso's Fireworks Store
Fireworks on Lincolnway has been covered by local media for its community presence and family story.
"Fireworks Family"
Valparaiso Times
Natalie, Amanda & Alex as kids — pictured at the store with their mother Gail
"He Wanted to Go With a Bang"
The Times NWI · Saturday, July 2, 2022
Alex Morgovan, 25, with his 3-year-old daughter Nova and her favorite fireworks item
"It's Christmas in July"
The Times NWI · Full Feature — Jerry Davich
Natalie, Amanda, Nova & Alex posing with the $999 Big Gen 424-explosion assortment — their largest item — inside the store on Lincolnway
25+ Years on Lincolnway
Natalie opens the first store on Lincolnway in Valparaiso.
Amanda joins full-time. The showroom doubles in size.
Alex comes aboard. Product selection expands to 500+ items.
Air-conditioned showroom added — the first in the region.
Survived the pandemic season. Busiest July 4th on record.
Celebrating America's 250th — and 25+ years on Lincolnway.
Open Every Summer on Lincolnway
We're at 1607 E. Lincolnway in Valparaiso, IN — open daily during fireworks season. Come in, walk the showroom, and let us help you build the best show of the summer.